The Challenge
A multi-track conference with 200+ sessions, 8,000 attendees, and complex access tiers. Previous years saw 30% session no-shows and poor sponsor ROI tracking. Networking was left to chance.
The event had great content but struggled to connect the right people with the right sessions and each other.
The Solution
Tixify Studio powered a white-label event app with personalized agendas. Tixify Reach analyzed attendee profiles to suggest networking matches. RFID badges tracked session attendance and sponsor booth engagement.
Key implementation details:
• **Personalized agendas**: AI-powered session recommendations
• **Networking matching**: Profile-based introduction suggestions
• **Engagement tracking**: RFID badges for session and booth analytics
• **Sponsor dashboards**: Real-time lead quality metrics
The personalization engine identified high-value networking opportunities we would have missed. Three partnerships were formed directly from Tixify-suggested introductions.
The Results
Session no-show rate dropped to 12%. Sponsor leads increased 3x with verified engagement data. Attendee satisfaction scores improved 22%. Post-event survey completion rate hit 78%.
Conference Performance
What Made the Difference
The Tixify Reach networking engine was the standout feature. By analyzing attendee profiles, job functions, and stated interests, the system suggested introductions that attendees found genuinely valuable.
Three major partnerships were formed directly from Tixify-suggested introductions, including a $2M enterprise deal that closed within 60 days of the event.
Looking Forward
Global Tech Summit has expanded to a two-day format for 2026 and will use Tixify's full suite including Tixify Pay for on-site purchases and Tixify Signal for real-time crowd flow management.