Tixify

Experiential Marketing for Live Events

AttendeesTracked journeys

The journeys, step by step

How does VIP access work end to end at a Tixify event?

Alex's VIP Journey. Watch how a VIP guest moves through the event with premium access and personalized offers.

  1. Entered via VIP Gate. Hotel booking linked to wristband. Access validated instantly.
  2. VIP lounge check-in. Premium entitlement detected. Welcome drink credited.
  3. Main Stage front row. VIP zone access granted. Position tracked for crowd management.
  4. Exclusive merch unlocked. Limited edition item available only to VIP ticket holders.

VIP upgrade offer sent โ†’ loyalty tier increased

How do sponsor scavenger hunts work with wristbands?

Jordan's Heineken Hunt. Follow a GA attendee through a sponsor-driven engagement journey.

  1. Entered via Main Gate. Standard entry. Wristband activated with $50 preloaded.
  2. First beer at Heineken Bar. Purchase logged. Tagged as Heineken customer.
  3. Scavenger hunt invite sent. Triggered by brand affinity. Push notification delivered.
  4. Checkpoint 1 completed. QR scanned. Progress saved to profile.
  5. Checkpoint 2 completed. Second location verified. Bonus points awarded.
  6. Prize redeemed. Hunt completed. Free merchandise unlocked.

Brand activation completed โ†’ sponsor lead captured

Can attendees pay with their wristband at any vendor?

Nikky's Bubble Tea Break. A quiet moment: bubble tea and manga between sets.

  1. Leaving Discovery Stage. Set ended. Nikky heads for refreshments.
  2. Ordered taro bubble tea. Payment processed via wristband. $6.50 deducted.
  3. Browsing manga corner. Dwell time tracked. Personalized recommendations queued.
  4. Purchased limited edition manga. $24.99 charged. Digital receipt sent to app.

Purchase completed โ†’ recommendation engine updated

How do gamified quests work at a festival?

Riley's Quest Completion. Complete a multi-step quest spanning the entire venue.

  1. Quest activated. Scanned event QR. 3-checkpoint quest started.
  2. Art installation check-in. NFC tap registered. Step 1 of 3 complete.
  3. Photo op completed. Photo uploaded. Step 2 of 3 complete.
  4. Final checkpoint reached. All steps verified. Quest complete.
  5. Exclusive reward claimed. Limited edition item unlocked. Inventory decremented.

Quest completed โ†’ XP awarded, badge unlocked

How does Tixify manage crew shifts during an event?

Sam's Crew Shift. Behind the scenes: how crew members operate with system support.

  1. Shift started. Crew credentials verified. Backstage access granted.
  2. Inventory check. Stock levels synced to mobile device.
  3. Issue reported. Kiosk malfunction logged. Maintenance notified.
  4. Break logged. Staff discount applied. Break time tracked.

Shift logged โ†’ payroll updated, hours tracked

How do targeted offers like happy hour promotions reach attendees?

Casey's Happy Hour. Time-based incentives drive behavior and increase spend.

  1. Happy hour notification. Push sent at 4pm. 2-for-1 drinks until 5pm.
  2. Arrived at Cocktail Lounge. Location confirmed. Offer applied automatically.
  3. First drink purchased. $8 charged. Second drink credited free.
  4. Shared with friend. Referral tracked. Both users tagged for future offers.
  5. Food Court visit. Cross-sell triggered. Food discount unlocked.

Referral tracked โ†’ both users tagged for future offers

How do brand activations capture engagement at live events?

Morgan's Red Bull Run. Sponsor activation drives engagement and data collection.

  1. Passed activation zone. Proximity detected. Engagement opportunity triggered.
  2. Tapped activation NFC. Contact info shared with sponsor. Free sample credited.
  3. Photo challenge started. Brand challenge accepted. Timer started.
  4. Challenge completed. Photo uploaded. Entered prize draw.
  5. Instant win notification. Won Red Bull cooler. Pickup at merch tent.

Prize won โ†’ sponsor conversion achieved

How does cashless top-up work at a festival?

Taylor's Top-Up. Seamless balance management keeps the experience flowing.

  1. Low balance alert. Balance below $10. Top-up reminder sent.
  2. Found top-up kiosk. Nearest kiosk highlighted in app.
  3. Added $50 to wristband. Card payment processed. Balance updated instantly.
  4. Purchased food. $12.50 charged. Receipt sent to app.

Balance restored โ†’ spending continues uninterrupted